Monday, May 28, 2012

Edible Stop Signs That Keep You From Eating the Entire Bag of Chips

Once you pop the top of a tube of potato chips, it can be hard to stop munching its contents. But Cornell researchers may have found a novel way to help: Add edible serving size markers that act as subconscious stop signs.
As part of an experiment carried out on two groups of college students (98 students total) while they were watching video clips in class, researchers from Cornell’s Food and Brand Lab served tubes of Lays Stackables, some of which contained chips dyed red.
In the first study of the research, which is published online this month in Health Psychology, a journal of the American Psychological Association, the red chips were interspersed at intervals designating one suggested serving size (seven chips) or two serving sizes (14 chips); in the second study, this was changed to five and 10 chips.
Unaware of why some of the chips were red, the students who were served those tubes of chips nonetheless consumed about 50 percent less than their peers: 20 and 24 chips on average for the seven-chip and 14-chip segmented tubes, respectively, compared with 45 chips in the control group; 14 and 16 chips for the five-chip and 10-chip segmented tubes, compared with 35 chips in the control group.

5 Asian Startups This Week

1. Wodache | China


Wodache (loose translation means ‘hiring a car’) makes carpooling simple in Beijing. A user can simply log on to the site or iPhone app to search for a carpool ride.

2. Clault | Singapore


Most of us are well aware of the risks involved in losing or not protecting sensitive data. That’s why many organizations opt to purchase expensive document collaboration tools equipped with security solutions. The team at Clault basically saw the opportunity and developed an easy-to-use cloud document sharing tool with built-in enterprise-grade security.

3. FamilyKo | Philippines


“We’ve given long-distance families something to talk about, something to bond over.” That’s the central part of the pitch for FamilyKo, an interactive video-conferencing platform that will allow families – especially including the kids – to engage with games and storybooks in an online chat.

4. Apps Foundry | Indonesia


Apps Foundry has officially released its SCOOP app on the Android platform. SCOOP was initially an iPad-only app that allows users to download and read magazines.

5. TDWclub | Indonesia


If you know Udemy, then you should be able to understand TDWclub pretty quickly. TDWClub is an online learning portal where you can find interesting courses to learn, typically on finance, business, property, life management, stock market, or neuro-linguistic programming (NLP).

Innovation and Creativity: Hold Strong Visions Weakly

Coincidentally and amazingly, Tim and I were obviously thinking and writing about business model experimentation and pivots at the same time. Hopefully, I can add some complementary thoughts to Tim’s post from yesterday with mine today.
In one of my previous posts I discussed the crucial distinction between need and solution. Innovation is about matching these two components – i.e. solving a customer problem (desirability) through a viable business model, leveraging feasible products and services – in a novel way. It’s important to note that solutions are not represented by products and services solely, but by entire business models creating, delivering and capturing value.
Source : www.ideo.com

Let’s consider some different cases that can occur:
Need: known – Solution: known
Customer problem and desired solution are properly specified. As a clear objective for solution development has been defined, the project can be planned and executed straightforward. This is usually accomplished by choosing a waterfall-approach. Known-known cases typically refer to improvements and incremental innovation for existing markets.
Need: known – Solution: unknown
This case applies to identified needs or ‘jobs-to-be-done’ that can either be well anticipated through upcoming trends or that haven’t been able to be solved yet (e.g. cures for life-threatening diseases). But it also describes an existing market, where customers lack a tailored solution to feel well-served. Appropriate solutions often start off with novel business models or technologies for ill-served minorities and end up in disruption of the entire market. As development of novel solutions is based on evolving requirements, agile methods should be the preferred choice.
Need: unknown – Solution: unknown
That’s the most challenging case: creating a new business by entering a new market. Unknown markets imply the highest level of uncertainty, mainly for the following reasons:
  • Data does not yet exist. There is no market research or time-series data available.
  • There are no comparable solutions. It’s almost impossible to find good analogies to base estimates on.
  • Existing customers provide bad data. They tend to discount and denigrate innovations because they can compare it only to solutions they are accustomed to consuming.
  • New customers provide unreliable data. Customers are notoriously bad at visualizing how they would use solutions that either they are not yet using or do not yet exist. Consequently, the predictive value of customer research into emerging markets is slow. Moreover, there are predictably irrational reasons why consumers say one thing and actually do the other.
  • Firms operate as parts of complex systems, featuring non-linear behavior. Therefore it’s inherently impossible to predict how these systems evolve and how innovative ideas spread. The longer the time horizon for an innovation activity the higher the uncertainty whether predictions and visions eventually will prove true.
Unlike exploitation of existing markets, exploration of new markets requires an emergent and experimental strategy. It usually starts with a vision, i.e. an idea about a novel need-solution fit with breakthrough potential, and consists of the following basic steps:
  1. The vision needs to be translated into hypotheses / assumptions. In case of bold ideas, predictions are based on ‘wild guesses’ and are mostly wrong. Little visions have few unknowns. Big visions have lots of unknowns.
  2. Hypotheses are tested through appropriate experiments. Risk prioritization in terms of uncertainty and impact helps target the most important unknowns early. Particularly, the most critical assumptions about addressed need and the corresponding latent demand are mandatory to become validated first. This validation can be narrowed down by involving potential customers upfrontthrough direct conversations and indirect observations. Eventually, however, probing of critical hypotheses is carried out by presenting a minimum viable solution, providing maximum amount of validated learning with least effort and cost. It usually addresses early adopters (e. g. lead customers) in order to obtain customer feedback. “Put your business model to the test“, as Saul Kaplan suggests. In the end, customer adoption determines innovation success.
  3. Iterated learning through comparison of predictions and outcomes. If outcomes don’t follow predictions, invalidated assumptions need to become revised or abandoned. According to Eric Ries, pivots are defined as changes in strategy without a change in vision.David Aycan even suggests to perform multiple experiments ‘in tandem’ to create more confidence in core variables.
Tim Kastelle has previously pointed out that experimentation is an essential part of Innovation Competence in a world with accelerated change and complexity. Indeed, research indicates: the stronger a company’s growth performance, the more likely it will prefer experimentation as the first step to identify an opportunity. Innovation through experimentation has been greatly discussed in Peter Sims’ book Little Bets. One of his key points is:
„Little bets are for learning about problems and opportunities while big bets are for capitalizing upon them once they’ve been identified.”
Sims advocates experimental innovators, discovering innovation through an emergent process, rather than trying to formulate and pursue bold ideas. This search process can be visualized as movement in an innovation fitness landscape. Depending on the complexity of the innovating firm’s environment, the landscape is more or less rugged, exhibiting hills of different heights (fitnesses). Translated to innovation terminology, each hill characterizes an opportunity with a certain business potential.
The innovating firm is located somewhere at the slope of a particular hill. Exploiting the core business means climbing up this hill to the peak along an optimum gradient in continuous innovation steps. If the peak is reached, there is no more potential to unlock and the firm gets stuck.
However, if the firm strives to explore new business opportunities on the longer term, with even higher potential (peaks), it needs to be willing to leap across the valleys in between. Vision is future-oriented and reflects the ability to spot promising peaks in a changing landscape. It provides the motivation and a rough direction for this leap. Thinking too small leads to a short leap, resulting in an inability to leave the current hill (paradigm). The fewer unknowns a vision contains the better the search process can be localized. Therefore, adequate understanding of customer needs can feed the development of an appropriate solution and help increase the likelihood for a successful leap. In case the leap has reached the slope of the targeted hill, it’s up to the following iterations to refine towards the best gradient to scale the business. If the leap fails to reach the hill and ends up in a valley, underlying assumptions are required to be reconsidered. This is the basis for an adjusted solution to be proposed to the test market.  As mentioned above, involving appropriate consumers to test and refine the solution may increase likelihood of market success. A changed strategy, however, should still be committed to the intended purpose, rather than being focused on chasing quick money.
While finishing this post, I ran across Ash Maurya’s interesting blog by chance. He approaches the search process of entering new ventures from a quite similar angle (I particularly recommend reading this post). Maurya distinguishes two consecutive experimentation stages:
First stage: Pivoting
This stage aims at qualitatively identifying the right direction (strategy, business model) by validating problem-solution fit and market demand. It addresses the following questions:
  • Do we have a problem worth solving?
  • Have we built a solution people really want?
Second stage: Optimization
Once the right direction has been identified, optimization experiments on a quantitative basis are leveraged to go faster and more efficient towards the defined direction. The key question to be addressed for this stage:
  • How can we accelerate growth?

Takeaway
Emergent creation of a new businesses by exploring breakthrough innovation opportunities requires a well-positioned leap followed by quick iterative refinement in order to identify the gradient for scale. Be sure to
  • think as big as necessary to leave existing regimes.
  • act as small and informed as possible to avoid running out of budget.
  • learn and adjust as quickly as capable without losing sight of purpose.

Why retail catalogs survive, even thrive, in Internet Age

Online spending may be increasing, but the venerable catalog is doing anything but fading away. In fact, it is still an important part of business for retailers.
"It's basically a marketing tool," said retail analyst Eric Beder, a managing director at Brean Murray, Carret & Co. "The beauty of a catalog is that you don't have to go online to see it, so you can use it anywhere."


These days, it is more than just a means to allow customers to order merchandise from the privacy of their homes. Retailers are relying on it to draw in business and spread their brand's name.
J.Crew, which began as a mail-order business, now has over 300 stores across the U.S. and Canada but it still mails out 40 million catalogs per year.
Because of the marketing punch they pack, J.Crew CEO Mickey Drexler, goes over every issue with a fine-tooth comb before it's published.
"I'm looking at the color; I'm looking at the clarity of a picture, the newness, the creativity," Drexler said.
Roughly 30% of J.Crew's revenue comes from online and catalog sales — the two are tightly intertwined.
"Most of our business goes from catalog to online," Drexler said. "I'm always looking at the turn-on item or category or outfit that will drive them to want to shop at J.Crew instead of the millions of choices out there."
A couple of years ago, some retailers decided to cut back on publishing catalogs in order to save money. That move proved to be a hard lesson in the power of the catalog, said Ken Ebeling, senior vice president of membership at the Direct Marketing Association.
"Sales plummeted," he said. "They realized if they don't keep their catalogs out there, their e-commerce will decline."
In fact, some businesses that have never published catalogs before have decided now they want in.
Apparel retailer Express has always done direct mail, but about a year and a half ago decided to publish catalogs. It not only shows up in mailboxes, but on different channels such as Facebook as well.
"Our 20-something customer makes little delineation between channels. She or he enjoys viewing our catalogue online, in her mailbox or on the phone, so we make sure our fashion is always available no matter where our customers want to view it," Express CMO Lisa Gavales said. "That said, we haven't seen any virtual viewing work as well as a good, old-fashioned paper catalog."
New York and Co., another fashion retailer, refers to its new catalog as a "fashion book." Titled "The City," it not only highlights the company's products, it also includes nuggets of information about New York. The first edition was published in March of this year, and the second edition came out in May.
"Our assortments are right, our brand is right. We wanted to get out there and express our brand in a way that we never really have before," New York and Company spokesperson Suzanne Rosenberg said. "We've had a good reaction, both online and in stores."
Beder believes companies can become more focused within the catalogs and can tailor them for specific events or a certain customer base.
"I think that the trend is going to continue," he said. "If anything, we've seen more people add catalogs than drop them."

Experience taught restaurateur to offer varied menu to draw customers


Gen Lam drew on a wide range of experiences when he opened Noodles Asian Bistro, back in 2010.
He’d already opened a successful Memphis restaurant.
He’d studied a wide range of Asian cuisines.
And he’d practically grown up in the business, thanks to his father, Kwok Lam, who’d launched several local Chinese restaurants.
What Gen Lam learned is this: Memphians like Asian cuisine, but they also like variety.

That’s why Noodles offers a wide range of menu items, with dishes representative of Vietnamese, Korean, Thai, Japanese, Chinese and Singaporean cuisine.
Gen Lam said his father, who eventually owned and operated three Nam King restaurants here — now under different ownership — is a smart businessman who did “pretty well.”
The keys to his father’s success, Gen Lam said, were hard work, treating customers well, keeping restaurants clean, and offering good food and service.
But he also made a point of tracking trends in Asian restaurants elsewhere, visiting popular eateries in major food cities like New York, Atlanta, Los Angeles and St. Louis. He studied the menus and entrées, adopting some of the best for Noodles.
Besides offering cuisine from multiple nations, Noodles also has an open kitchen and a sophisticated décor.
Noodles’ most popular dishes include Chinese Lo Mein,  General Tso’s, Pad Thai and Thai Mango, a dish made with fresh mango that’s wok-tossed with sweet peppers, snap peas, cilantro, roasted cashew nuts in a Thai brown sauce.
A favorite drink of customers is the Bubble Tea Smoothie, which, Lam said, is a sweet nonalcoholic drink made with  tapioca pearls.
Tony Maneclang, a regular patron, said he appreciates the food, prices and relaxing atmosphere.
Gen Lam said his mission for Noodles is to offer an express lunch, a relaxing dinner, good food and good service.
He started Noodles after the 2008 economic collapse. Business has been good, but could be better, he said.
He would like to open more Noodles restaurants.
When some customers walk into his Germantown restaurant, they look at the décor and ask him if it is a chain.
“Pretty soon,” he replies.
Noodles Asian Bistro
Address:  7850 Poplar, Suite 12
Telephone: (901) 755-1117
Online: noodlesasianbistro.com

Monday, May 7, 2012

A Smart, Wall-Mounted Desk That Hides Your Work In A Flash

The compact DeskBox is the handiwork of Yael Mer and Shay Akalay, a young Israeli duo who founded their London-based studio Raw Edges shortly after graduating from the Royal College of Art. Last year, they pitched a similar concept to the Dutch manufacturer Arco: a bread box with a hinge mechanism inspired by those found on sewing-machine boxes. “Arco used to produce these kind of traditional wooden sewing boxes more than 100 years ago,” Akalay tells Co.Design. “We took the same mechanism and applied it toward more of an up-to-date use.”
The desk version is made from a combination of metal, for the wall base, and wood, for a warm work surface. “We wanted to make it as light-looking as possible and also to have the cost as low as possible, so the DeskBox will not only end up on magazine pages but at people’s homes,” Akalay says. But that didn’t mean scrapping the details. When the desk is closed, it still provides ample space for writing notes, with a small hole for a single-pencil holder; when open, it features two compartments and a cutout for routing electrical wires. Akalay assures us that it can withstand the weight of a laptop and a few books. “I guess there would be a limit, but there won’t be any problem for any normal use … of a desk.”

Sunday, May 6, 2012

Creating Innovators: Why America's Education System Is Obsolete




America’s last competitive advantage — its ability to innovate — is at risk as a result of the country’s lackluster education system, according to research by Harvard Innovation Education Fellow Tony Wagner.
Taking the stage at Skillshare’s Penny Conference, Wagner pointed out the skills it takes to become an innovator, the downfalls of America’s current education system, and how parents, teachers, mentors, and employers can band together to create innovators.

American schools educate to fill children with knowledge — instead they should be focusing on developing students’ innovation skills and motivation to succeed, he says:

“Today knowledge is ubiquitous, constantly changing, growing exponentially… Today knowledge is free. It’s like air, it’s like water. It’s become a commodity… There’s no competitive advantage today in knowing more than the person next to you. The world doesn’t care what you know. What the world cares about is what you can do with what you know.”
Knowledge that children are encouraged to soak up in American schools — the memorization of planets, state capitals, the Periodic Table of Elements — can only take students so far. But “skill and will” determine a child’s ability to think outside of the box, he says.
Over two year of research involving interviews with executives, college teachers, community leaders, and recent graduates, Wagner defined the skills needed for Americans to stay competitive in an increasingly globalized workforce. As lined out in his book, “The Global Achievement Gap,” that set of core competencies that every student must master before the end of high school is:
- Critical thinking and problem solving (the ability to ask the right questions)
-  Collaboration across networks and leading by influence
- Agility and adaptability
- Initiative and entrepreneurialism
- Accessing and analyzing information
- Effective written and oral communication
- Curiosity and imagination
For his latest book, “Creating Innovators: The Making of Young People Who Will Change The World,” Wagner has extended his studies to address the problem of how we teach students these skills. He has come to the conclusion that our country’s economic problems are based in its education system.


He identified five ways in which America’s education system is stunting innovation:
1. Individual achievement is the focus: Students spend a bulk of their time focusing on improving their GPAs — school is a competition among peers. “But innovation is a team sport,” says Wagner. “Yes, it requires some solitude and reflection, but fundamentally problems are too complex to innovate or solve by oneself.


2. Specialization is celebrated and rewarded:High school curriculum is structured using Carnegie units, a system that is 125 years old, says Wagner. He says the director of talent at Google once told him, “If there’s one thing that educators need to understand, it’s that you can neither understand nor solve problems within the context and bright lines of subject content.” Wagner declares, “Learning to be an innovator is about learning to cross disciplinary boundaries and exploring problems and their solutions from multiple perspectives.”
3. Risk aversion is the norm: “We penalize mistakes,” says Wagner. “The whole challenge in schooling is to figure out what the teacher wants. And the teachers have to figure out what the superintendent wants or the state wants. It’s a compliance-driven, risk-averse culture.” Innovation, on the other hand, is grounded in taking risks and learning via trial and error. Educators could take a note from design firm IDEO with its mantra of “Fail early, fail often,” says Wagner. And at Stanford’s Institute of Design, he says they are considering ideas like, “We’re thinking F is the new A.” Without failure, there is no innovation.
4. Learning is profoundly passive: For 12 to 16 years, we learn to consume information while in school, says Wagner. He suspects that our schooling culture has actually turned us into the “good little consumers” that we are. Innovative learning cultures teach about creating, not consuming, he says.
5. Extrinsic incentives drive learning: “Carrots and sticks, As and Fs,” Wagner remarks. Young innovators are intrinsically motivated, he says. They aren’t interested in grading scales and petty reward systems. Parents and teachers can encourage innovative thinking by nurturing the curiosity and inquisitiveness of young people, Wagner says. As he describes it, it’s a pattern of “play to passion to purpose.” Parents of innovators encouraged their children to play in more exploratory ways, he says. “Fewer toys, more toys without batteries, more unstructured time in their day.” Those children grow up to find passions, not just academic achievement, he says. “And that passion matures to a profound sense of purpose. Every young person I interviewed wants to make a difference in the world, put a ding in the universe.”
“”We have to transition to an innovation-driven culture, an innovation-driven society,” says Wagner. “A consumer society is bankrupt — it’s not coming back. To do that, we’re going to have to work with young people — as parents, as teachers, as mentors, and as employers — in very different ways. They want to, you want to become innovators. And we as a country need the capacity to solve more different kinds of problems in more ways. It requires us to have a very different vision of education, of teaching and learning for the 21st century. It requires us to have a sense of urgency about the problem that needs to be solved.”
Wagner is not suggesting we change a few processes and update a few manuals. He says, “The system has become obsolete. It needs reinventing, not reforming.”

The Innovators: Mona Bijoor Revolutionizes Wholesale Buying With Joor


E-commerce has been rapidly evolving over the last decade, but on the business-to-business side, the wholesale buying process has been relatively stuck in the Stone Age. Buyers for boutiques and department stores need to attend tradeshows and pour over line sheets to find the right mix for their stores. Meanwhile, fashion brands have the daunting task of connecting with boutiques around the world in order to sell their latest merchandise. 
It was an issue that Mona Bijoor noticed first-hand working at brands like Chanel, Elie Tahari and Cynthia Rowley. She started Joor in 2010 to combat the problem. On Joor, when a boutique owner wants to start stocking a new designer, they can browse line sheets online in their own time, selecting color, sizing and quantity and place orders directly on the site. Brands, meanwhile, have the opportunity to connect with stores en masse. Member boutiques, including Satine in Los Angeles and Homeslice in Hoboken, can access the site for free, while fashion brands like Diane von Furstenberg and Theory pay a one-time registration fee, plus a percentage of their sales from the site.

How did the idea for Joor come to you?
I had been on the brand and the buyers' side for twelve years, and recognized this pain point in the wholesale market. Brands and buyers were only able to operate in the physical realm and there was no online channel to place orders. With times being tough, store owners have a limited amount of time to attend trade shows and for discovery.
When I was a buyer, I worked for a sizable retailer and reps [for brands] were constantly chasing me. Then when I needed to be in touch with vendors, I would go to those that I knew would be available. When I worked on the brand side, I saw how fragmented the boutiques market is. I wanted to squish in half the buying process and allow for boutiques to get the right product in their stores. 
How did you get the business off of the ground? 
I really boot-strapped the business when I started. I worked on getting designers to participate. I started with 40 designers before I launched. Now we have over 250 designers and we are adding more constantly. We also now have 7,500 retailers, which is a testament to the need. 
How were you able to convince retailers and brands to sign up?
Because I had experience in the space, I had a Rolodex. I explained to my contacts what I was trying to do. I knew that I really had to get the look and feel of the site right. Anybody who is trying to make it in fashion has to worry about engagement. I was lucky that early on, people like Steven Alan and Shoshanna really got it and saw that I was trying to make the buying process more efficient. They both signed on before I launched. 
You just raised $2.25 million in Series A financing from Battery Ventures. Venture capitalists are notoriously skeptical of fashion start-ups. What was your experience like?
We have VC backing as well as backing from several well known angel investors. You definitely need to be very well-prepared when you go into those meetings and be very well-versed in the product market fit. We were lucky that we had customer validation early on. It went a long way to have meaningful customers that were already willing to spend money on what we were offering. 
How do you see Joor expanding? 
We are looking to international expansion. Currently our business is 80 percent in the US and Canada and 20 percent is international. We are also adding a search feature, which will be really revolutionary. Right now if you are looking for a black T-shirt, you can do an easy search online as a consumer, but there is nothing like that for buyers on the wholesale level. 
What’s been the biggest challenge? 
Staying focused on building a quality team and bringing in the right investors takes time. Sometimes you want things to move quickly, but you have to go slowly, stay focused and not compromise. I love that I am building something. It’s hard when you are at a big company to go to battle with people that you don’t like or trust. Now I am building something with a team where everyone is passionate about solving a problem. And we are also helping small businesses.

How it works video