In my quest to find the perfect jeans, I searched through thousands of fabrics, wash treatments, and styles from Japan, Turkey, Italy, and the rest of the world. I shopped at major department stores, as well as denim boutiques that sold $1,000 jeans. But I wanted jeans that were durable, comfortable, and reasonably priced. In the end, I decided to make my own.
Our Solution: Highly Durable Selvedge Denim With Innovative Stretch Technology
I partnered with local craftsmen right here in New York, who had worked with some of the world's best brands. After a year of development with over a dozen prototypes, we produced an innovative jean that combines highly durable selvedge denim and a modern, technologically advanced stretch. It's the ultimate combination of durability, comfort, and fit.
What is Selvedge? "Selvedge" refers to the way the fabric is made using antique shuttle looms with one long continuous thread. This style of weaving produces beautiful denim with clean, unfrayed edges. Prior to World War II, most denim was selvedge, but as factories modernized and mass-produced overseas, selvedge was replaced by cheaper, lower quality denim. Less than 1% of jeans made today are selvedge because it's more expensive to produce, but high-quality selvedge is known to be more dense and durable. Top of the line selvedge can cost up to $1,000! It's not your average denim.
Transforming Denim With Technology. But selvedge alone wasn't enough for us. We wanted to create the most durable and comfortable jeans in the world. So we created our jeans with selvedge denim that also features a uniquely patented, bi-directional stretch. The technology lies in using multiple stretch components in core-spun stretch yarns. Combining this advanced yarn with a selvedge weave creates an entirely new denim experience. The fabric adapts to your body's movements throughout the day, and provides a fit that molds to your body. Our selvedge denim can be worn for years when properly cared for.
With this technologically advanced fabric, we have designed modern, form-fitting styles for men & women, which you can see below. These jeans are a classic, dark blue indigo. They look great whether you wear them to work or out on the weekend. We've been "street-testing" them around New York for the past few months with a range of body types. They've received rave reviews. We're now ready for launch!
We Need Your Support To Make This Happen
The fabric, design, and facilities are ready to go, and we just need $50,000 to get our production started. Please support us at whatever level you're comfortable with. In return, you'll get a pair of our premium jeans at an amazing price. High quality selvedge jeans often retail at $300, but we've skipped the middlemen and offer ours directly to you for over 50% off at a special Kickstarter price of only $125.
When you buy high-quality jeans, they last longer and are better for the environment as well as your wallet. You get significantly better cost per wear when you buy a high-quality jean that lasts for 10 years, versus a cheap one that lasts for 1 season. We also offer free returns, so if you order the wrong size for any reason, you can easily mail them back to us with our pre-paid postage to exchange them for another size.
Support American Manufacturing: We're 100% Made in New York
But it's about more than just jeans. All of our jeans are made here in New York City, right in the Fashion & Garment districts. For every 100 jeans we sell in a month, we're adding 1 job back to the economy. Supporting local manufacturing is critical to sustaining New York and America as the fashion capital of the world. As someone who was able to "learn the trade" directly from local craftsmen, I can personally attest to the value of having this skilled manufacturing community remain here. Our goal is to produce great jeans that our friends will love, while also supporting local manufacturing.
We hope you'll try us out. Take a look at the photos of our men's and women's jeans below.
Thanks for your support,
Solomon
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Photos of Men's Slim Fit Jeans:
(Men's jeans are available in 3 styles: Slim Fit, Regular Fit, & Relaxed Fit. Our jeans are offered with custom waist and length sizes. The photo below is of our Slim Fit.)
Photos of Women's Slim Straight Leg Jeans:
(Women's jeans are available in 3 styles: Slim Straight Leg, Slim Tapered Leg, & Bootcut. Lengths offered in Petite, Regular, and Tall. The photos below are of our Slim Straight Leg, Regular fit.)
Photos of the Men's and Women's T-Shirt:
Once our campaign is successful, we will email you for the size of the jeans that you would like to order. We can also let you know how it compares to your existing jeans. All orders come with free exchanges. Thanks for your support!
RISKS AND CHALLENGESLearn about accountability on Kickstarter
Once our project is funded, here are the steps that we plan to take:
1) Order our custom buttons, threads, & hang-tags needed for production. Estimated time of 3 weeks.
2) Production of our premium jeans and shirts. Includes individual hand-inspection of each garment. Estimated time of 4 weeks.
3) Tagging & shipment of products. Estimated time of 2 weeks.
We're excited to get going, but there are also potential risks in execution. Here are some of the key risks, and how we plan to address them:
1) Quality Control. We are laser focused on quality. Our team has experienced fashion veterans who have production management experience. We hope to mitigate manufacturing risk by paying close attention to the quality of our products.
2) Suppliers. We aren't creating everything from scratch. We depend upon suppliers for fabric, threads, zippers, buttons, rivets, labels, and boxes. There are risks in delays, but we will be working closely with suppliers to place timely orders and manage shipment deliveries.
3) Shipment. We're shipping our products through the mail. There's general risk in reliability of shipping companies, but we'll make sure we keep track of where your order is at all times and communicate that openly to you.
For U.S. customers, our prices include free shipping & exchanges. If you receive your jeans and find out that you ordered the wrong size, simply ship the item back to us in the original packaging within 10 days using our pre-paid return label included in each shipment. We will then exchange your order for your newly requested size as available, and ship it to you.
For international customers, there is an additional shipping fee for each of the rewards to cover the extra shipping and handling cost. If you'd like to make an exchange, you have to pay for the shipping cost of sending the item back to us and the re-delivery of the new item. We do not charge any fees for the handling of exchanges, but we do require international customers to cover the additional shipment costs.
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