Levi’s is the latest international brand to set up an online shop in China. Well, that is made possible through Alibaba Group’s Taobao Mall. It’s a wise choice as Taobao is China’s largest retail website with more than 370 million users and receives over 50 million unique visitors each day.
In Levi’s new online store, users are spoilt for choice with over 200 Levi’s products to choose from. On top of that, Levi’s will also introduce exclusive online-only styles on Taobao, a bonus to keep users coming back.
Despite in early stage, Levis’s effort seems to be paying off well. Several thousands pair of jeans were already sold online, according to Taobao’s statistics. Apparently, Levi’s isn’t the only brand that has entered China’s online market through Taobao.
“UNIQLO, Adidas, Procter and Gamble, L’Oreal Paris, Lenovo, Li Ning and Revlon have all launched official online retail storefronts on Taobao Mall as part of their e-commerce strategy,” a Taobao spokeswoman told Penn Olson.
“For corporate retailers, Taobao Mall offers the infrastructure for complete management of their own brand and online retail channel while providing access to consumers situated in second and third tier regions across China in addition to urban centers such as Shanghai and Beijing,” she added.
Business-to-consumer (B2C) ecommerce is booming in China. Last quarter, China hit a new high with a total of 64 million B2C orders. Without a doubt, a large number of orders comes from Taobao. If you’re a retailer and looking to capture the Chinese market, Taobao seems like a good place.
In Levi’s new online store, users are spoilt for choice with over 200 Levi’s products to choose from. On top of that, Levi’s will also introduce exclusive online-only styles on Taobao, a bonus to keep users coming back.
Despite in early stage, Levis’s effort seems to be paying off well. Several thousands pair of jeans were already sold online, according to Taobao’s statistics. Apparently, Levi’s isn’t the only brand that has entered China’s online market through Taobao.
“UNIQLO, Adidas, Procter and Gamble, L’Oreal Paris, Lenovo, Li Ning and Revlon have all launched official online retail storefronts on Taobao Mall as part of their e-commerce strategy,” a Taobao spokeswoman told Penn Olson.
“For corporate retailers, Taobao Mall offers the infrastructure for complete management of their own brand and online retail channel while providing access to consumers situated in second and third tier regions across China in addition to urban centers such as Shanghai and Beijing,” she added.
Business-to-consumer (B2C) ecommerce is booming in China. Last quarter, China hit a new high with a total of 64 million B2C orders. Without a doubt, a large number of orders comes from Taobao. If you’re a retailer and looking to capture the Chinese market, Taobao seems like a good place.
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