Arnold Wu and his brother Edwin have managed over the course of twelve
years to turn the Peruvian brand of Pardo’s Chicken into a chain of
restaurants with a presence in Peru, Chile and the United States. Their
recipe seems simple: Combine the franchising model, which they helped to
pioneer in Peru, together with the growing popularity of Peruvian
cuisine, a fusion of the flavors of the country’s European, Asian and
Inca populations.
In 1998 the brothers decided to buy the Peruvian brand called
Pardo’s Chicken with the idea of making the only chain of grilled
chicken locations in Lima into a chain of restaurants. The goal was to
grow rapidly so they set up a system involving both franchises and locally
owned restaurants. In 1998, the goal was to become the leaders of the
Lima grilled chicken sector within a period of five years, and they
achieved that goal in 2002. Over those five years, they opened 10 new
locations. This encouraged the company to venture into Chile in 2003, and later
on into the United States in 2010, but always by using the franchise
format. Currently, there are a total of 25 restaurants under the brand of
Pardo’s Chicken, of which 12 are franchises.
The decline in the average consumer’s income forces people to look for more economical alternatives when they go out to eat. With just five or six dollars [to spend], a customer can have quite a satisfactory experience in one of our restaurants. In addition, the flavor of Pardo's grilled chicken is unmatched because of the basting sauce that is used, which includes 14 different ingredients and high-quality spices. On the other hand, each locations have a distinctive characteristic: Each one of them is -350-800 square meters [in size], and has an investment of as much as $650.000 in each one. They are comfortable, welcoming spaces with waiters who provide service to your table. Clearly, if a customer goes to another restaurant that has the same infrastructure as Pardo's, he is going to pay at least double the price.
The decline in the average consumer’s income forces people to look for more economical alternatives when they go out to eat. With just five or six dollars [to spend], a customer can have quite a satisfactory experience in one of our restaurants. In addition, the flavor of Pardo's grilled chicken is unmatched because of the basting sauce that is used, which includes 14 different ingredients and high-quality spices. On the other hand, each locations have a distinctive characteristic: Each one of them is -350-800 square meters [in size], and has an investment of as much as $650.000 in each one. They are comfortable, welcoming spaces with waiters who provide service to your table. Clearly, if a customer goes to another restaurant that has the same infrastructure as Pardo's, he is going to pay at least double the price.
1 comment:
When you say the word 'Franchise', most people immediately think of business-based franchises like those that are top listed in popular business magazines every year. But, it is important to remember that there are hundreds and thousands of franchises out there, some that are spectacularly successful, others that are total failures. Obviously, you want to avoid the latter.
business opportunity Salt Lake City
Post a Comment