1. Stamped: iPhone app that allows users to keep track of and share the things they like with their friends, such as restaurants, books, films and other apps. App shut down, nine-person team moved to Yahoo's NYC mobile engineering office. Price: Less than $6 million (Yahoo 10-K filing).
2. OnTheAir: Live video conversation platform, like Google Hangout. App shut down, five-person team moved to Yahoo's San Francisco mobile office. Price: Less than $6 million (Yahoo 10-K filing).
3. Snip.it Tool lets users collect ("snip") content from the web and share with friends — like a less visual Pinterest. Price: Less than $10 million (Yahoo 10-Q filing).
4. Alike: App helps users discover venues nearby based on their interests. App shut down, team joined Yahoo's mobile office in Sunnyvale, Calif. Price: Less than $10 million (Yahoo 10-Q filing).
5. Jybe: App helps users discover things to do and places to eat via personalized recommendations. All five (former Yahoo) employees assigned to improve targeting and personalization on Yahoo's products. Price: Less than $10 million (Yahoo 10-Q filing).
6. Summly: iPhone app that automatically aggregates and shares summaries of news articles. Tech integrated into Yahoo News, 17-year-old founder joined Yahoo's NYC office. Estimated price: $30 million.
7. Astrid: Email management and to-do list app for iPhone, Android and Windows 7. Staff joined Yahoo's mobile team. Estimated price: Unknown.
8. MileWise: Lets users factor in airline miles, reward programs, and hotel and credit card points to find the cheapest flights. App shut down, five-person team joined Yahoo's NYC mobile office. Price: Unknown.
9. GoPollGo: Polling tool that could be quickly deployed on the web and even directly on Facebook and Twitter. App shut down, three-person team joined Yahoo's Sunnyvale mobile group. Price: Unknown.
10. Loki Studios: Mobile gaming startup that incorporated personalized elements, like the local weather, into gameplay. App shut down, seven person team joined Yahoo mobile team. Price: Unknown.
11. Tumblr: Blogging network with 300 million unique monthly visitors. Continues to operate as independent company. Price: $1.1 billion.
12. PlayerScale: Toolset that helps developers bring games to multiple platforms with features like leaderboards and virtual currencies. Three-person team continues to offer same services, with new services promised soon. Price: Unknown.
13. GhostBird Software: Creators of mobile photography apps KitCam and PhotoForge2. Apps discontinued, four-member staff joined Yahoo's Flickr team. Price: Unknown.
14. Rondee: Free conference calling service. Platform shut down, staff joined Yahoo's small business team. Price: Unknown.
15. Bignoggins: One-man company that developed bestselling apps for managing fantasy sports teams. Integrated apps into Yahoo Fantasy Sports' flagship apps in late July. Price: Unknown.
16. Qwiki: iPhone app that lets users create short movies. App continues to operate. Estimated price: $40-$50 million.
17. Xobni: E-mail add-on that makes it easier to search and find contacts. Product integrated into Yahoo Mail, staff joined Yahoo Mail team in Sunnyvale. Estimated price: $30-$40 million.
18. Ztelic: One-year-old social data analysis startup. Eight employees joined Yahoo’s R&D team in Beijing. Price: Unknown.
19. Admovate: Mobile ad targeting technology firm. Team joined Yahoo's display advertising team in Sunnyvale. Price: Unknown.
20. Lexity: App maker for small ecommerce businesses. Apps will continue to operate. Price: Unknown.
What's Next
We now expect to see Yahoo focus on acquiring products and talent in the ad technology space, like Mayer's 19th acquisition, Admovate, a company that has developed technology for targeted mobile advertising. Such moves would signal to investors that Mayer is serious about reversing Yahoo's continued decline in advertising revenue, and help it develop products to compete with other ad tech firms like Google, Facebook and Twitter.
We also wouldn't be surprised to see more investment in video technology companies, particularly given Mayer's interest in both Qwiki (which Yahoo bought) and Hulu (which it didn't). Such moves would also help Yahoo capture some of the money being poured into the rapidly growing online video ad market, which would simultaneously help offset the company's declines in display and search advertising.
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