Poh Liang Hock is in the process of building a better solution that’s alreadywon a Red Dot award for its concept. His idea is a self-standing broom. solving this problem once and for all: how could I keep the damned broom from falling down?”
His solution is decidedly simple and, in hindsight, painfully obvious. Rather than locking a broom’s pole to its bristles at the base, Hock’s broom pivots, repurposing the bottom as both a platform for the broom to stand upon and a weighted anchor to keep the broom vertical. While the precise implementation is still in development (and, we’re told, in need of considerable refinement), Hock has brainstormed a better broom that will likely need either no or very few additional components to realize. In other words, Hock’s broom has the potential to be a premium product through clever design alone.
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