Tuesday, September 8, 2015

Disrupting the existing industry with new model - Greeting card industry

LovePop wants to disrupt Hallmark. Founder Wombi Rose says that buying greeting cards “has become a chore,” and that his Harvard-spawned startup is “bringing the magic back to an industry that has lost its way.” The cards are dazzling — intricate pop-ups that are made in Vietnam at LovePop’s own production facility. They sell for $8 to $13, and a LovePop table in the lobby was doing brisk business at the conclusion of Tuesday’s proceedings. The company has seven retail kiosks in Massachusetts, Nevada, and California, and Rose says that the company’s current revenue run rate is $1 million. Not bad for a company born in early 2014.

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