Apparel and accessories businesses are seeing faster growth than any other e-commerce product segment. [1] According to a recent report by eMarketer, the apparel and accessories category grew by nearly 22% in 2011, well ahead of early-adopter favorites such as books, music and video.
We believe the results stand as a testimony to why the development of e-commerce business features as the topmost strategy for all apparel companies including teen apparel retailers such as Abercrombie & Fitch, Aeropostale, American Eagle Outfitters and Gap Inc..
Amazing prospects in e-commerce business for teen apparel retailers
The apparel and accessories category grew by nearly 22% in 2011, with the total sales in the category standing at $34.2 billion compared to $28 billion in 2010. The trend is expected to continue with the revenue in apparel and accessories category expected to contribute nearly 20% of the total U.S. e-commerce sales in 2016.
This highlight the immense prospects in e-commerce business for apparel retailers. Additionally, we note that the growth of 22% in 2011 came at a time when the apparel industry as a whole was on the decline, which makes this finding even more significant in our view.
While the performance for brick and mortar stores started to crumble as a result of weak macro-economic conditions, direct business in the form of e-commerce, m-commerce and lately f-commerce stood out as a real growth driver in 2011.
An increase in direct business not just helped teen retailers increase their dwindling sales but also provided some respite in margins as direct sales carry higher margins compared to that for retail sales. The apparel companies also seem to have understood the importance of direct business with the growth of direct channels featuring as the topmost strategy for most teen apparel retailers.
We believe the results stand as a testimony to why the development of e-commerce business features as the topmost strategy for all apparel companies including teen apparel retailers such as Abercrombie & Fitch, Aeropostale, American Eagle Outfitters and Gap Inc..
Amazing prospects in e-commerce business for teen apparel retailers
The apparel and accessories category grew by nearly 22% in 2011, with the total sales in the category standing at $34.2 billion compared to $28 billion in 2010. The trend is expected to continue with the revenue in apparel and accessories category expected to contribute nearly 20% of the total U.S. e-commerce sales in 2016.
This highlight the immense prospects in e-commerce business for apparel retailers. Additionally, we note that the growth of 22% in 2011 came at a time when the apparel industry as a whole was on the decline, which makes this finding even more significant in our view.
While the performance for brick and mortar stores started to crumble as a result of weak macro-economic conditions, direct business in the form of e-commerce, m-commerce and lately f-commerce stood out as a real growth driver in 2011.
An increase in direct business not just helped teen retailers increase their dwindling sales but also provided some respite in margins as direct sales carry higher margins compared to that for retail sales. The apparel companies also seem to have understood the importance of direct business with the growth of direct channels featuring as the topmost strategy for most teen apparel retailers.
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