It’s widely recognized
that a company’s leadership, culture and core competencies can be
important to its success. But another, often overlooked, critical source
of differentiation is the company’s beliefs.
One hallmark of a successful company is that it stands out from the crowd. Perhaps its approach to customer service is groundbreaking, the opportunities it offers its employees more exciting or its products just cooler than the competitors’. In a world of fierce competition and rapid imitation, companies that dare to be different capture our attention and our admiration. Some are globally recognized, such as Apple, Google, Tata, Virgin and Zara; others are less well known, or are niche or local players. More
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