Cloud Exchange Technologies LLC, a Memphis-based technology development company has launched its new product, i-Locale, a mobile application that allows users to load money to make online purchases, create coupons or send gift certificates for local businesses through their mobile devices.
i-Locale was launched earlier this spring and is available for 77 local merchants across the city. The app is available to be downloaded in the Android or iPhone platforms. It is free to consumers to download, and is being beta tested.
According to Ernie Dye, director of business development for Cloud Exchange Technologies, local merchants who are offering products on the app include Crazy Cleaners, Buster’s Liquors and Wines, Gibson’s Donuts, The Eclectic Eye, and The Dent Doctor. Dye said the company is hoping to cap out the beta testing with 150 merchants.
He said the product was created to allow local merchants to see who their customers are and where they’re coming from. That way, users can tailor offers for specific customers.
“If you search for donuts in the 38117 zip code, Gibson’s Donuts can send you a discount based on your search criteria,” Dye says. “Customers can opt in or out of push notifications, but we can bring retailers together.”
Dye said the company is looking for more retailers to continue the beta testing with. Once the testing is completed, he says the service would probably cost around $40 per month to retail customers, but they don’t have to pay Cloud Exchange a percentage of their profits, which is how other group coupon offer companies make money. He says there are plans to sell advertising on i-Locale, which would include a featured business of the month and offers for their services.
“We won’t take a percentage of the business (we create for customers),” he said. “That’s big for us.”
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