Saturday, May 16, 2015

Rudder: Adjusting the priorities of navigation apps to suit different purposes

Are there other ways of adjusting the priorities of navigation apps to suit different purposes?

Rudder is a smartphone mapping tool which enables users to find their most well-lit route.
The startup behind Rudder has collected street lighting data from various US cities so that when users enter their desired journey, the app’s algorithm offers the most illuminated route, rather than the quickest. The idea is to help users avoid particularly dark streets. The app is currently in Beta and welcoming users from Ann Arbor, Chicago, Boston and more. While it is initially being targeted at the student population, it could certainly be useful elsewhere too. The final version of the app is expected to include turn-by-turn notifications which will let the user follow instructions without taking their phone out of their pocket, and the ability to share travel progress with friends and family.

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