Thursday, December 26, 2013

Digital Retail App

Give your customers total control over their shopping experience with SelfPay by Digital Retail Apps. SelfPay lets your customers pay with their smartphone from anywhere in your store. No line-ups. No register. 
 After scanning an item’s barcode with a cell phone or tablet, consumers can view pricing, product information, reviews, offers and other recommended products in addition to actually making the purchase.
“This translates to shopper-led, associate-unassisted payments without waiting in line or waiting for a mobile-enabled store associate to swipe a payment card on a portable card reader,” the company said. “In addition, unlike with other scanning apps such as RedLaser, showrooming is not possible within SelfPay as the app knows where the device is. Only the one retailer’s price will be visible in-app.”
Merchants using the system can verify customer purchases before they leave the store by scanning the receipt the app generates on the shopper’s phone after purchase. In addition to a normal list of purchases and prices, the app also renders a scannable QR code on the receipt. Merchants are equipped with a companion retailer verification app. When scanned, the QR code will link the retailer’s app to a display of the purchase summary. A patent on the QR code-based purchase verification method is pending.
Once built, the part of the app that makes product recommendations will also be proprietary. The “Smooth” item suggestion engine will be able to deliver related product recommendations in a format users are familiar with from other e-commerce sites like Amazon. But, the company says, the suggestions will be based on interactions consumers experienced in the physical world. The engine will learn from shoppers’ browsing, not just purchases, to craft suggestions and offers that are delivered at the precise moment of purchase.

Wednesday, December 25, 2013

Mobile revolutionizes window displays as retailers look beyond QR codes

As marketers increasingly turn to window displays to boost mobile engagement, connected glass and social media are pushing mobile bar codes out of the picture for retailers.
2013 was a significant year for retailers in leveraging mobile as a part of the in-store shopping experience, and brands such as Ted Baker and Kate Spade have now been betting on window displays and digital storefronts to capture the attention of the mobile shopper. Additionally, location-based offers including iBeacon are influencing how marketers set up window displays.
“Technology is constantly evolving and we have seen new forms, such as iBeacon come to the forefront over the past year,” said Mikhail Damiani, CEO/cofounder at Blue Bite, New York.
“However, at the end of the day technology is secondary to the consumer experience and value delivered through that technology,” he said. “We look at technologies as doorways to an experience, and what is behind the doors is more important than which door the consumer chooses.”
Window engagement

The role of mobile for window displays is not necessarily new, but it is more significant for retailers this year in luring in in-store traffic through hefty holiday window investments.
The move towards mobile window displays builds on the importance of mobile in-store experiences that retailers have built up this year.
In the past, many of these mobile-enabled windows relied on QR codes as a way to let consumers shop looks straight from a display.
However, the hype around mobile bar codes has significantly died down in the past year, and more marketers are trying new methods of engagement.
For example, two years ago eBay partnered with designers including Jonathan Adler to plaster QR codes on a holiday storefront (see story).
Now, eBay’s efforts are more focused on enabling mobile sales from digital touchscreens.
EBay is letting consumers shop by touching a glass window at the Westfield San Francisco Centre mall and at Rebecca Minkhoff, Toms and Sony virtual storefronts. Essentially consumers find an item from a glass panel in the bricks-and-mortar stores and can then push the shopping cart to their mobile device to finish the checkout process (see story).
The window shopping experience at a Sony store
EBay partnered with Kate Spade on a similar mobile storefront experience earlier this year.
Beacons and location-based coupons have also made a big splash this year, primarily driven by Apple’s launch of iBeacon in its iOS 7 operating system.
Promoting these initiatives through window displays is a logical way for retailers to get the word out about their in-store efforts with location-based offers.
At the same time, the growth of mediums used in window displays shows how retailers are making a bigger push to create seamless, multichannel experiences.
“I think marketers are quickly realizing that mobile enables them to bring together independent assets and media initiatives, allowing them to all work together,” Mr. Damiani said.
“For example, a brand can now weave together a window display, mobile Web, social media and a retail promotion with the help of mobile,” he said.
Social is mobile
Retailers are also stepping up their mobile efforts to build up their social presences.
For example, British retailer Ted Baker has rolled out an interactive digital display in the store windows of locations in New York, Tokyo and London that encourage consumers to take a selfie of themselves. The pictures are then approved by employees on an iPad app and appear as falling snowflakes in a digital display (see story).
Ted Baker’s digital experience
According to Jeff Gunderman, president of Eye Corp Media, New York, the challenge for retailers with these types of campaigns is that they generate limited engagement.
There are also obstacles in educating consumers on how mobile works within window displays.
For example, augmented reality campaigns require multiple steps for consumers to participate in a digital experience, and near-field communications is not mainstream enough for retailers to use when targeting a large group of mobile shoppers.
At the same time, QR codes are become more standard for consumers, but may be waning for marketers.
Eye claims that 88 percent of the campaigns that the company runs include QR codes, eight to ten percent use NFC and the remaining portion are executed through SMS.
Regardless of technology that a retailer uses to engage with window shoppers, the goal is to ultimately drive engagement with consumers looking for both entertainment and the ability to shop.
“Social is increasingly gaining ground because of the power consumers have to influence their social circles,” Mr. Gunderman said.
“Second, mobile is important as retailers are starting to embrace consumers use of mobile to research products and help make buying decisions in store,” he said.
Final Take
Lauren Johnson is associate reporter on Mobile CommerceDaily, New York 

6 startup ideas in a housing boom

  • Connected devices. So far, we've got theNest for temperature control and smoke detection. But what about a universal device that monitors oven time and temperature, sets the DVR and lets you know when your lawn is especially dry and needs water, allowing you to remotely turn on the sprinkler? Plenty of companies are working on this, like SmartThings, but there's no clear leader.
  • User-friendly software for realtors, brokers, underwriters, title agents, inspectors and homebuyers. Wouldn't it be nice to have one place to go through all the steps of purchasing a home? Where each person involved in the process can notify the others of what is needed and keep a log of all documentation and communication? A startup called dotloop has a solution, but it's not quite universal. And there could be other startups that use its API to provide additional tools to aid the process.
  • Innovative appliances. Perhaps it's time for a new player to enter the market dominated by GE, Whirlpool, Kenmore and Samsung? With all the new energy efficiency and green certifications out there for homes, a new player could enter the market with green appliances made or designed differently. We're inspired by a story this week about Oransi, a high-end air purifier company using industrial-grade materials to produce a more effective consumer device. Its' founder's goal is to do everything different, from manufacturing to design to price to promise.
  • Digital design tools. It's hard to beat Houzz for inspiration, especially with added features that help you find a building material used in an image or contact the designer directly for advice. But what about a tool using augmented reality, so you can visualize your existing furniture in that dream room along with the items on your wish list? Sherwin Williams has a pretty impressive tablet application that lets a user photograph a room, and then virtually paint it using swatches. How about merging all that cool stuff into one?
  • A network for artisans, craftspeople and artists. Sure, there's Etsy for finding cool handmade stuff. But what about a site to help us find handcrafted furniture, rugs, curtains and art and also connect with the makers about commissioning work? Thanks to Houzz and Pinterest, many of us now have our own ideas of what a room should be like, so we'd like to find others talented enough to match our vision.
  • Innovative builders, architects and designers. This one might seem obvious, but now might be the time to pursue your homebuilding or design plans, especially if you offer something different. Many people these days are interested in customization, and having something unique from their neighbors. If your style is unique, and you have the ability, now might be the time to buy up some lots and enter the market. For inspiration, check out these new homebuilding companies that have popped up since the recession.

Exciting health care startups from Medcity

  •  Cynaps Enhance – A baseball cap that uses bone conduction technology to enhance hearing.


    • Kinsa Health – A smartphone-enabled thermometer and app designed to aggregate temperature and symptom data with other health data from CDC or Google Flu to track public health trends.

    • MDCapsule – A secure social platform that allows patients to invite all of their doctors and healthcare providers into one site.

    • PurThread – Fabric for hospital linens that is woven with silver salts and a resin to give the cloth anti-microbial protection.

    • Rest Devices – A new baby monitoring system that includes a onesie embedded with washable sensors to track a baby’s breathing, temperature and movements, a smartphone app to collect the data, and a base station for the baby’s room to pick up audio as a traditional baby monitor would.

    • Seratis – A HIPAA-compliant communication platform designed to help physicians and other members of the care team identify who is responsible for each patient and communicate patient information safely and securely among the group.

    • Spot on Science – A new way to collect blood samples that does not require refrigeration.

    • Stat – An app designed to cut the amount of time it takes for ambulances to make a pickup.

    • ThermalCore – A full-body hyperthermia treatment for cancer patients who are out of options. All of the cells and tissues in the body are exposed to temperatures above 107 degrees Farenheit, at which point they can become more susceptible to radiation therapy or chemotherapy.

    • Trak Fertility – A system for men to track their reproductive health, including a centrifuge, a disposable test plate and seal, a sample collection cup and a dropper.

    • Vecoy Nanomedicines – Technology that aims to trap viruses before they infiltrate cells. The traps are made from nanoparticles and designed to look like human cells.

    • Z1 – A small, sleek, quiet CPAP machine from Human Design Medical.
If I were a Shark Tank producer, here are the companies I would pick and why:
  • PurThread – Getting this company on national TV would highlight the problem of hospital-acquired infections.
  • Trak Fertility – Trak is our digital health representative. Plus, who could resist watching Mark Cuban and the other guys squirm as they talk about sperm?
  • Vecoy Nanomedicines – We need a biotech company in the national spotlight and this idea has great visuals, making it easier to understand.
  • Z1 – This company represents the future of medical devices – a modern design that incorporates patient preferences and increases the likelihood a person will use it.


Read more: http://medcitynews.com/2013/12/4-healthcare-startups-deserve-spot-shark-tank/#ixzz2oYPrWR52

StarHub wants to disrupt Singapore’s tuition industry

Singapore’s tuition industry, where parents hire private tutors to give their kids the extra edge for school examinations, stood at S$820 million ($565 million) in 2008, double the figure from a decade earlier and just under a third of the nation’s education spending.
StarHub (SGX:CC3), Singapore’s second largest telco by mobile subscribers known best for its cable TV service, wants a slice of that pie.
While its efforts to penetrate education have been low-key, it has begun stepping up its marketing by announcing a partnership with Popular Bookstore, a well-known brand in Singapore, to introduce a new online learning service called AssessMe.
Essentially, the web-based, mobile-friendly service lets parents and primary school children access thousands of digital worksheets for English, mathematics, and science. The content is curated by Popular’s in-house team of former school teachers, and will be updated weekly to follow the national teaching syllabus. Chinese and secondary school subjects will be introduced from next year.
The service costs S$11.90 ($9.46) per month per child, but parents can get it for free if they subscribe to one of the telco’s cable broadband plans.

Part of a larger plan

AssessMe is just one component of StarHub’s Learning Hub website, which gathers all of the company’s educational products in one location.
According to Stephen Lee, head of i3 at StarHub, the aim of the website is to “offer critical learning tools that supplement the school curriculum” and give students access to these materials wherever they are.
It’s currently testing video conferencing tuition for the Chinese language, where a teacher can mentor a student using a microphone and webcam.
StarHub is supplementing its educational content by providing Teamie, an online platform where educators can communicate, share knowledge, and monitor the progress of students using Learning Hub. The Singapore-based startup was the winner of Tech in Asia’s Startup Arena competition in 2012.
StarHub will also introduce educational video content on the platform, such as Big History, a documentary about the universe, and ZooMoo, a show about animals that offers interactivity through an app.
If StarHub’s experimentation with education develops into a full-fledged service, it could give the tuition industry a tough fight since students would be able to get enrichment content at home and receive one-on-one attention without a tutor needing to travel. Theoretically, there’s cost savings for everyone, though parents will need to be convinced that not having an instructor by the child’s side will not compromise teaching quality.
Like SingTel, its biggest competitor, StarHub is betting that its penetration into the mobile and home entertainment space will help it develop a digital content business that can do battle against traditional media players in Singapore.
Leading StarHub’s transformation into an online media company is i3, a department within the telco that’s involved in all things to do with internet innovation.

StarHub versus Google

Recently, StarHub announced a partnership with popular note-taking app Evernote to bring a special edition of the software to StarHub subscribers. It unveiled an API that allows developers to access call and SMS features. It even launched an e-bookstore called Booktique that it hopes can succeed whereSingTel and MediaCorp failed.
MediaCorp, Singapore’s largest traditional broadcaster, had a tough time with its e-bookstore ilovebooks.com due to what it describes as a lack of access to book publishers and insufficient traction in terms of number of titles, which numbered at 700,000. Furthermore, it doesn’t really have a foothold in mobile devices, making its app a tough sell.
StarHub clearly has some advantages over MediaCorp in this arena. But it has been vague about what edge it has over SingTel, a company with a far larger mobile subscription base. SingTel shut down its online bookstore Skoob in September because it felt its other businesses had stronger growth potential.
Recently, the competition in digital books has gotten even tougher. Google has brought its Play Books store to Singapore, carrying with it massive economies of scale, an easy-to-use payment system, and wide distribution through its Android devices. Again, it’s unclear how Booktique can stand up against Google’s might.
Whatever the case, the telco’s experiment is bound to have mixed results. But for startups looking for a distribution and marketing channel, this is good news since its easier for the telco to procure a ready-made product than build something from scratch. Startups have plenty to offer here.
With that in mind, Teamie could become just one of many local tech startups that will have StarHub as a customer.

New ideas from Asia this week

1. AirHelp | Hong Kong

Launched in January this year, Hong Kong-based AirHelp helps flyers process compensation claims for flights in Europe that are delayed or cancelled, or where you get bumped from the flight.

2. Chotot | Vietnam

Started two years ago, Chotot, a subsidiary of a larger corporation 701Search, is a C2C classifieds site with a product catalog that includes motorbikes, mobile phones, computers, household appliances, furniture, and pet goods.

3. Bobamusic | China

Currently still in beta, Beijing-based Bobamusic is an app which reveals a selection of local clubs and streaming sets by DJs who have recently played at the listed venues, giving users an idea of each club’s sound before they decide which one to go to

4. WhatsNew | Thailand

Backed by Ardent CapitalWhatsNew owns and operates e-commerce sites including Petloft and Venbi, which sell pet and baby products respectively. WhatsNew interlinks each site to one other, allowing customers to use one login and one shared checkout to buy from all websites under the company.
According to WhatsNew, both of these sites have become number one in their respective categories online..

5. aCommerce | Thailand

Thailand-based platform builder for e-commerce, aCommerce, revealed this week that it has received investment led by NTT Docomo Ventures, with participation from CyberAgent Ventures, aCommerce staff members themselves, and several other strategic angel investors.
Operating in Thailand and Indonesia, the startup aims to break the e-commerce bottleneck in the region, offering services like building an e-store, running a warehouse, doing customer service, handling returned orders, and more.

8 Powerful Ways to Improve Your Body Language

e're all students of body language. Too bad we're not students of our own body language.
Here are some tips to help ensure your body language works for you and not against you:
1. Prep with a power pose.
It turns out Leo was on to something: According to Harvard professor Amy Cuddy, two minutes of power posing--standing tall, holding your arms out or towards the sky, orstanding like Superman with your hands on hips--will dramatically increase your confidence.
Try it before you step into a situation where you know you'll feel nervous, insecure, or intimidated. (Just make sure no one is watching.)
It may sound strange... but it works.
2. Dial up your energy level.
Imagine you've just led a meeting. Now rate your energy level on a scale of 1-10.
Most people will give themselves an 8 or 9. Unfortunately, most of the people in the room will give you a 3 or 4. What feels high energy to us can come across flat and lifeless to others.
Next time, remind yourself to dial up the energy by 20 percent or so. You don't have to go all Matthew Lesko, but you should definitely display more enthusiasm and passion than you would under other circumstances.
3. When the going gets tough, start smiling.
Frowning, grimacing, glowering, and other negative facial expressions send a signal to your brain that whatever you're doing is difficult. That causes your brain to send cortisol into your bloodstream, which raises your stress levels. Soon stress begets more stress--and pretty soon you're a hot mess.
Instead, force yourself to smile. It works.
Plus when you smile, that helps other people feel less stress, too. Most of us mirror the actions of others, so if you smile, other people will smile. If you nod, others will nod.
And if you frown, soon others will be frowning, too.
4. Play supermodel to reduce conflict.
Standing face to face can feel confrontational. One way to reduce the instinctive level of threat you and the other person may feel is to shift your stance slightly so you're standing at an angle--much like models who almost never stand with their bodies square to the camera.
If you're confronted, don't back away; just shift to a slight angle. And if you wish to appear less confrontational, approach the person and stand at a 45-degree angle (while still making direct eye contact, of course.)
Best of all, try to find a way to stand side by side, because that implicitly signals collaboration.
5. Don't gesture above your shoulders.
Unless you're one of these guys. Or this guy. Otherwise it just looks odd.
Watch any Steve Jobs presentation. He never raises his arms above his shoulders.
That should be enough of a reason for you not to, either.
6. Talk more with your hands.
The right gestures add immeasurably to your words. Think about how you talk and act when you're not "on."
Then act the same way when you're in professional situations. You'll feel more confident, think more clearly, naturally punctuate certain words and phrases, and fall into a much better rhythm.
7. Use props to engage.
Body positions affect attitude. People who stand or sit with their arms crossed and heads tilted forward are naturally more resistant and defensive.
So pull them out of their resistant poses. Shake hands. Ask for their business card. Offer a drink. (I have a friend who is the king of, "I'm going to get a water, can I bring you one?" He feels the act of handing someone a bottle of water is not only courteous but also forces them to open up their body position, which also helps overcome resistance.)
Or if you're speaking to a group, ask questions that involve raising hands. Pass around relevant items. Find a way to get people to stand or change seats.
The more people move and open up the more engaged they feel.
8. Think before you speak.
Eye contact is important, but it's hard to maintain eye contact when you have to think. Most of us look up, or down, or away and then we swing back when we've gathered our thoughts.
Here's a better way. If you have to look away to think, do it before you answer. Take a pause, look thoughtful, glance away, and then return to making eye contact when you start speaking.
Then your words are even more powerful because your eyes support them.

Ride:HUD is a Google Glass-style display add-on for motorbike helmets

The Internet of Things is gradually transforming households into smart spaces and we’ve even previously seen the same concept applied to vehicles, with models such as the Xkuty scooter enabling owners to take advantage of smartphone control. However, separate devices can take drivers’ attention from the road. That’s where the NUVIZ Ride:HUD comes in, offering a head up display that overlays pertinent, real-time data onto motorcycle riders’ helmet visors.
Developed through a collaboration between HOLOEYE Systems and APX Labs, the innovation uses technology similar to Google Glass, whereby a small transparent display is located in the user’s peripheral vision. The NUVIS Ride:HUD itself clips onto the chinstrap of any motorcycle helmet and syncs with the rider’s smartphone. The display is controlled through a companion app, which offers the capability of showing GPS-enabled maps and directions, local weather and driving stats such as speed and distance. The HUD can also show who’s calling and what music is playing, as well as toggling between photo and video capture. Rather than refocus their attention away from the road to access this information, the device is calibrated to allow riders to keep the road in their vision. The video below shows the device in action:
The Ride:HUD does have some competition from Skully Helmets, a company currently beta testing its own motorcycle HUDs, but NUVIZ could beat it to the market through its current Kickstarter, which it is using to launch the Ride:HUD. The device can be secured with a backing of USD 499 or more. Are there ways that similar HUD technology could be developed for vehicle drivers of all kinds?

Stop Procrastinating: 5 Tips From Ben Franklin

Benjamin Franklin--author, printer, politician, postmaster, satirist, inventor, musician, and diplomat--clearly knew how to get things done.

After scanning the long list of Benjamin Franklin’s accomplishments, one can only come to one conclusion: The American Renaissance Man probably never had an idle day in his life. In his 84 years he became a prominent author, printer, politician, postmaster, satirist, inventor, musician, and diplomat.
There's much we can learn  from Benjamin Franklin’s work habits and outlook on life that can increase our own productivity.
Here are five ways Franklin overcame the spectre of lazy, wasted days:
1. Start a group and share knowledge
When Franklin was 21, he was a struggling printer in Philadelphia. To increase his connections and to learn more about his industry, he created the Junto group-;a collection of tradesmen who wanted to better their craft and their community. The group had a large appetite for books, but books were expensive. Franklin helped start a library where books were bought and lent amongst Junto members. This sharing of knowledge, experience, and connections helped Franklin become a prominent and respected printer in Philadelphia.
The lesson for entrepreneurs: Find like-minded people and encourage discussion, conversation, and the exchange of ideas. A community of intellectual support will motivate you to get to work, sharpen your ideas, and impress your peers. Websites like Meetup.com and others make creating a local or even international group simple and easy.
2. Attack opportunities
“To succeed,” Franklin writes, “jump as quickly at opportunities as you do at conclusions.”
We can all agree, but when opportunity comes knocking we often look the other way. It’s not because we ignore new prospects. It’s because opportunity isn’t dressed the way we expect. We often think that opportunity comes only in the form of a golden egg or a million-dollar lottery ticket or a new job offer. But more often than not, opportunity comes in smaller, less ostentatious packages.
Opportunity rings your doorbell each time you’re invited to a meeting or someone asks you for a small favor. These random invitations and favors aren’t distractions-;they’re opportunities that open different doors and help you meet new people.
Young people are especially good at this. They are happy to take on any challenges, which is why Franklin wrote, “Some people die at 25 and aren't buried until 75.”
Lesson for entrepreneurs: Avoid procrastination by jumping at all opportunities, even if they appear to be distractions. Meeting new people, reinforcing old friendships, and helping distant colleagues will open the door for future opportunities.
3. Time is a commodity in short supply
Franklin writes, “Lost time is never found again.” This sentiment may sound like it came from the pen of a depressed poet, but it’s really an inspirational call to action.
Franklin worked, created, and lived knowing that time is scarce. He never put off his curiosity or creativity for the next day.
Franklin strikes this theme a lot. He writes, “You may delay, but time will not, and lost time is never found again.”
Lesson for entrepreneurs: Procrastinators should view time as a scarce resource. Each day should be a laboratory wherein you work, discover, and create-;not a jail cell where you wait impatiently for a lucky break.
4. Make a list
Franklin, along with inventing bifocals and the lightning rod, is also said to have invented the pro-and-con list. Writing to Joseph Priestly, he described how he would resolve hard decisions by drawing by dividing a sheet of paper into “pro” and “con” columns. Then he’d write the best and worst aspects of a particularly tough choice, and eliminate the pros and cons that cancelled each other out. The side with the most items remaining won out.
Lesson for entrepreneurs: Chronic procrastinators would be wise to create their own pro-and-con lists as often as they can. Writing out and seeing the pros and cons of certain actions can generate productivity. Facing cons can be motivating while acknowledging pros can be inspiring.
5. Fail often; fail hard-;but don’t expect to
While Franklin was an able inventor we can be sure that his sketchbook contained a few far-off, doomed-to-fail ideas. Not every pen stroke Franklin made was straight, sound, and full of wit. And that was fine with Franklin.
Franklin writes, “Do not fear mistakes. You will know failure. Continue to reach out.”
Procrastinators are often stunned into inaction by their fear of failure. They want their first efforts to be perfect and, in the end, never attempt anything of any significance.
On the other hand, the part-time procrastinator may be all too ready to fail. Franklin warns against this as well and comments, “By failing to prepare, you are preparing to fail.”
Lesson for entrepreneurs: Don’t expect to be perfect. But don’t go jump into things expecting to fail, or eager to fail, either.
Procrastination is one of those unwanted guests that pops over every so often and doesn’t leave no matter how many hints you give. It’s an inevitable nuisance that can’t be obliterated, but it certainly can be controlled.
If all else fails you can rely on the following words from Franklin to buck up your resolve: “Either write something worth reading or do something worth writing.”

Friday, December 20, 2013

Mapkin wants to bring the personal touch back to map-making


mapkinscreen.png
Remember the days before navigation algorithms served up the perfect route to get you from Point A to Point B? When instead, a friend would scrawl a map on the back of an envelope, making a note about her favorite place to stop for pancakes and the cheapest ski rental shop?
A Cambridge startup called Mapkin wants to revive that personalized approach to cartography, with an iPhone app that promises to "make GPS fun." Mapkin has raised $200,000 in seed funding so far, from angel investors like Avid Technology founder Bill Warner and former Brightcove exec Bob Mason, and is working on raising more now.
Mapkin founders Marc Regan and John Watson previously worked together at Nuance, the Burlington-based speech recognition company, developing some of its early voice-driven mobile apps like Dragon Go. (In the photo below, Regan is on the far right, Watson second from left.)
mapkinteam.jpg"GPS navigation does one thing extremely well, which is getting you to the destination as fast as possible," says Regan. "But what if you want to point out the great coffee shop on the way, or know about the most scenic route for a bike ride?" That's the kind of situation Mapkin was created for. The app lets you create and share your own routes, complete with written or spoken notes on points of interest.
Regan says he used a prototype version of the app last year for guests at his wedding. "We got married in Jackson, New Hampshire, and the route took people on the shortcuts we know, pointed out the ski condo we rent every year, and brought them right to the reception. It was a fun way to make the experience start when people walked out the door." It's also easy to imagine Mapkin being helpful when you throw a party, and want to highlight the best places to park near your apartment (or the best place to pick up a bottle of wine or a 12-pack on the way.)
Maps created with Mapkin can be shared on Twitter, Facebook, or via an e-mailed link, and the recipient doesn't need to have the mobile app to view them. The four-person team is based at the Intrepid Labs shared space in East Cambridge.