There’s no native app to download for one, since it’s sort of silly to force stranded drivers to deal with some protracted onboarding process. Instead, everything runs in an HTML5 web app that lets users plot there positions on a map and send out a distress signal to tow drivers within a pre-determined radius.
Those tow drivers do have to download and install a native mobile app, but once they’re within range of a stranded driver they’ll respond to that and provide two things — their ETA to the car’s location and a quick price quote. They’ve only got a limited amount of time to get their offers in, and once that window is closed, users can choose the offer that best suits them. To keep the process as simple (and as uncontentious as possible), all payments are handled right up front and Tow Choice takes a 20 percent cut from each of those transactions.
To be completely honest, I’m getting to be really tired of the whole “[startup name] is the [more established startup name] of [industry]” schtick but I won’t begrudge these guys since I’m basically smitten with this idea. While popular services like AAA serve over 50 million customers in the United States and Canada , that still leaves a considerable chunk of people who could stand to benefit from a simpler, more consumer-friendly way of flagging down nearby tow trucks.
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